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Marketing Specialist – Services Division

Skopje, North Macedonia
Full time
15, April 2026

Job Summary:

We are seeking a highly execution-oriented Marketing Specialist to support the growth of  of one of our U.S. based portfolio companies, part of The Zaf Group – Storr Office Environments (www.storr.com).. This role is focused on driving measurable pipeline growth through executing proven targeted marketing initiatives across email, website/SEO, and digital campaigns. The position is closely aligned with sales and operations and plays a direct role in revenue generation.

If you are looking for a fast-paced, challenging and rewarding environment, then we are the place for you. We are an equal opportunity employer offering exciting work, competitive compensation, and benefits.

Department: Marketing

Reports To: Marketing Director and  Vice President of Services

Job Overview:

The Marketing Specialist will be responsible for executing marketing programs that generate leads, support active opportunities, and improve digital engagement across Storr’s Services divisions. This is a hands-on, execution-driven role focused on implementing marketing strategies, optimizing performance through data, and supporting business development efforts with high-quality content and materials. The ideal candidate will have strong problem- solving and communication skills and work well in both a team environment and as an individual contributor.

 

Responsibilities and Duties:

Campaign Execution & Lead Generation

    • Plan, build, and execute multi-touch email marketing campaigns across all Services divisions
    • Manage campaign workflows, including segmentation, targeting, and lead nurturing
    • Support the launch and optimization of digital advertising campaigns (e.g., Google, LinkedIn)

Website & SEO Optimization

    • Create and maintain SEO-focused website content, including landing pages, blogs, and service pages
    • Identify keyword opportunities and optimize content to improve search visibility and traffic
    • Continuously improve website performance based on analytics and user behavior

Content Development (Revenue-Focused)

    • Develop case studies, service overviews, and sales collateral to support business development
    • Create targeted content aligned with industries, services, and customer needs
    • Ensure all content aligns with Storr’s brand and value proposition

Sales Enablement

    • Partner with sales and service leaders to support prospecting and active opportunities
    • Develop presentations, templates, and materials to help convert leads into revenue
    • Align marketing output with CRM tracking and pipeline visibility

Campaign Execution & Lead Generation

    • Monitor campaign performance, website engagement, and lead generation metrics
    • Provide regular reporting and actionable insights
    • Continuously refine strategies based on performance data

 

Required Competencies:

  • Demonstrated experience executing marketing campaigns (email, web, or digital) with measurable results
  • Strong writing and content development skills for business audiences
  • Working knowledge of SEO, website content, and campaign strategy
  • Experience with marketing tools (CMS, email platforms, CRM systems) is preferred
  • Ability to manage multiple projects and deliver consistent, high-quality output

Soft Skills:

  • Highly organized and execution-oriented
  • Proactive and self-directed
  • Comfortable working in a fast-paced, multi-priority environment
  • Strong collaborator across sales, operations, and leadership teams

 

Language Requirements:

Ability to read, write and correspond fluently and proficiently in the English language is necessary

 

Work Environment/Physical Demands:

  • Fast-paced office environment
  • Sitting for extended periods is common
  • Noise level is quiet to moderate
  • Must be self-motivated
  • Must be able to work with a team

 

Benefits:

  • Salary is commensurate with experience and includes a competitive benefits package.
  • 23 days vacation and centrally located modern office setting.
  • Private health insurance.
  • Wellbeing program.
  • Continuous training & development.
  • Fun & success working in a professional and pleasant working environment.
  • On-boarding package.

Disclaimer Statement: This job description is not intended, nor should it be construed to be an exhaustive list of all responsibilities, duties, skills or working conditions associated with this position.

Marketing Specialist Job Position